Archive for the ‘Speech writing’ Category

Three Grades of material

November 14, 2008

abc2

“There are three grades of speech material: Fair, good, and great. The fair material is what connects the pieces of the story together and makes it coherent. The good material grabs the attention of the audience. The great material creates the payoff. These are the only three grades of material that should be left in your speech after the final draft is written. Everything else should be edited out.” Bill Gove