AnnouncementHave you ever used a callback in your presentation?

Some of you may be asking “what’s a callback?”

Think of a song or smell that transports you back to a certain time or event, this is a callback.

So how do we use them in our presentations?

We can use callbacks in a number of ways: If something funny happens before you walk on the stage and it’s relevant to your presentation, you can refer back to that situation and the audience will be transported back to that point in time and they should laugh. This will enable you to connect instantly with your audience as you have a shared experience.

If you’ve told a story with a memorable character, you can refer back to that character to reinforce your point at the end of your presentation. “Do you remember Mr Smith, the man who had lost everything?” –  you take your audience back in time and they’ll be able to remember the story and hopefully the message or point you were making.

There are a number of different kinds of callbacks that you can use: Characters, Incidents, Comments, Sounds and Gestures.

Next time you put together a presentation think about what callbacks you can use to refer back to your most important points or to connect with your audience on a deeper level.

Keep speaking – Carrol

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