Your Business through Storytelling

storytellingYesterday I read an article by Dominique Antarakis, about Branding your business through storytelling.

She was talking about “if you remember anything about a small business brand, it’s because you’ve heard a story about it.”

We all know the Richard Branson story or the Bill Gates story – they’ve used storytelling to brand their business. Even the smaller companies are now using stories to brand their business.

Dominique used two examples of small companies here in Australia that have used stories to brand their business – Carolyn Cresswell from Carman’s muesli has her story about how she got into the muesli business while being a student at University on the back of the muesli boxes “One day I was told that I was going to lose my job as the business was to be sold. I immediately thought, “You could buy this little business! You love the muesli and you make it already!” My offer of $1,000 was eventually accepted and Carman’s was born. It was a life changing decision.”

Tim Pethic from Nudie Fruit drinks also uses a story to tell how he got into the fruit drink business “Tall Tim would dream of fruit juices”

We all love a good story, it helps us to remember things and we can relate better to other people when we hear their stories. As speakers, we can use a story to tell our tale or to make a point so our audience will remember what we talked about.

Think about what story you can use in your next presentation or to explain who you are and why you’re talking on your topic.

Keep speaking – Carrol

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