Archive for November, 2008

Your Business through Storytelling

November 29, 2008

storytellingYesterday I read an article by Dominique Antarakis, about Branding your business through storytelling.

She was talking about “if you remember anything about a small business brand, it’s because you’ve heard a story about it.”

We all know the Richard Branson story or the Bill Gates story – they’ve used storytelling to brand their business. Even the smaller companies are now using stories to brand their business.

Dominique used two examples of small companies here in Australia that have used stories to brand their business – Carolyn Cresswell from Carman’s muesli has her story about how she got into the muesli business while being a student at University on the back of the muesli boxes “One day I was told that I was going to lose my job as the business was to be sold. I immediately thought, “You could buy this little business! You love the muesli and you make it already!” My offer of $1,000 was eventually accepted and Carman’s was born. It was a life changing decision.”

Tim Pethic from Nudie Fruit drinks also uses a story to tell how he got into the fruit drink business “Tall Tim would dream of fruit juices”

We all love a good story, it helps us to remember things and we can relate better to other people when we hear their stories. As speakers, we can use a story to tell our tale or to make a point so our audience will remember what we talked about.

Think about what story you can use in your next presentation or to explain who you are and why you’re talking on your topic.

Keep speaking – Carrol

The Public Speaking Royal Flush

November 22, 2008

royal-flushRecently I had a go at poker. In the game of poker a royal flush is the highest ranking standard poker hand.

So I thought why couldn’t we have our own public speaking royal flush? It would be great to have your own highest ranking standards that would help you to win.

The Ten:

The ten represents the outcome, fulfillment, attainment and completion. What do you want your audience to achieve from your presentation? What is your take home message for them? Keep this in mind when putting together your presentation so that you don’t end up wandering all over the place and having your audience not knowing what it is you’re talking about.

The Jack:

The French representation of the Jack is the Warrior or hero. You can be the hero of your presentation by understanding your audience; who they are, where do they come from, what do they do and what do they already know? By thinking about your audience you can tailor your presentation to suit them.

The Queen:

When ever I see the Queen of hearts I instantly think of Alice in Wonderland “Off with his head.” This was a Queen not afraid to show her emotions, and when you’re presenting you shouldn’t be scared to show your emotions either. If you’re talking about something confusing, look confused, if you’re talking about something happy, look happy. Being able to portray your emotions during a presentation will help people relate to you more easily.

The King:

The King is the ruler and you must rule the stage. When moving around the stage move with purpose, don’t wander around as this can be very distracting to your audience. If you’re making an important point, step towards the audience, this will command attention. Own the stage.

The Ace:

In some countries the Ace is the highest ranking card and you must ensure that your presentations are of the highest standard that you can give. Don’t think you can wing your presentations or put little thought or effort into them. Would you like to attend a presentation that looked and felt like it had been put together half an hour before the presenter came on stage? Remember your audience deserves the best that you can give them.

A public speaking royal flush will help you to win by keeping you to your highest standards.

Keep speaking – Carrol

Three Grades of material

November 14, 2008


“There are three grades of speech material: Fair, good, and great. The fair material is what connects the pieces of the story together and makes it coherent. The good material grabs the attention of the audience. The great material creates the payoff. These are the only three grades of material that should be left in your speech after the final draft is written. Everything else should be edited out.” Bill Gove