Metaphor Magic

 Metaphors in speeches are said to be Magical.

Using metaphors in your speech can help to lead your audience to an idea or conclusion they may not have thought about before.

Metaphors can be used to:

  1. Offer a broader perspective on a situation
  2. Lead your audience to a solution for a problem
  3. Leave them with a lesson

Metaphors allow you to compare two seemingly unrelated objects to get your message across. If you as the speaker just told your audience how to solve their problems, you could come across some resistance or road blocks, using the magical metaphor allows for that “aha” moment without the resistance.

Gary Bencivenga’s has some great examples on metaphors

http://bencivengabullets.com/bullets.asp?id=25

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